Luyolo Paliso
Design-led development.

• Maintained 10+ regional WordPress sites and 20+ post-merger web properties, ensuring performance and consistency across all digital touchpoints.
• Managed WordPress and WP Engine installations, updates, and theme customisations using JavaScript, JSON, and jQuery.
• Conducted technical SEO audits leveraging Ahrefs, GA4, and Google Search Console to identify and resolve organic performance gaps.
• Designed and developed high-converting landing pages within Salesforce, in close collaboration with marketing stakeholders.

• Delivered end-to-end print and digital design across a broad range of brand communications.
• Produced real estate photography and video editing assets for property marketing campaigns.
• Managed WordPress properties and administered Facebook Ads campaigns to support digital outreach objectives.

Founded and operated a boutique digital studio delivering bespoke websites and UI design for small to medium-sized businesses. Beyond client delivery, this venture has been instrumental in cultivating skills in project management, client engagement, documentation, and end-to-end ownership of the creative process.

Supported customers in the North American market with queries relating to physical and digital orders. Additionally trained to handle technical troubleshooting escalations, developing strong communication and problem-solving skills in a high-volume environment.

• Led the redesign of the company's public-facing website, modernising its UI and enhancing core functionality.
• Developed an HTML/JSP-based in-app help section integrated into the company's proprietary software suite.
• Produced interactive video tutorials to guide new clients through the software onboarding experience.